![]() ![]() What Ed has discovered is that when you marshal a group to create something, unseen forces emerge to try to destroy that effort. But through the collaborative creativity of everyone involved, they become the masterpieces we continually enjoy. They start out as an idea, and a not-very-good story. Those amazing box office record breaking movies don’t just happen. ![]() And no one does that more than Pixar or Disney Animation Studios. To ‘incorporate’ means you need to create with other people as part of a business. And that means you need the ideas in Creativity, Inc.Ī major part of this book is the ‘Inc.’ part. Whether it’s a new thought or experience or item for yourself or someone else, you are a creator. And aren’t you creating something every day? Now that it’s commonplace we expect it, but before the first one existed ( Toy Story), it was only a dream and vision by Ed Catmull.īefore the existence of something, it has to be created in someone’s mind. Especially when the current technology and practice was limited to short films. Making the first full length digitally animated movie was no small feat. This book… is about the ongoing work of paying attention – of leading by being self-aware, as managers and as companies. ![]()
0 Comments
Leave a Reply. |